Apple Ads Agent
Most Apple Search Ads accounts are set up once and never read again, which is a slow way to spend money. Start the campaigns from a chat, and this agent keeps reading them and proposes the moves worth making: a bid down, a budget up, a keyword added, a keyword paused. Each one is paced against your monthly budget, and nothing is spent until you approve it.
The account has been running itself since launch
The campaign has been running since the launch. You checked it twice in the first week, saw a cost per install you could live with, and have not opened it since. Somewhere in there is a keyword that has taken a hundred dollars in taps and installed nobody, and a campaign that runs out of budget by lunchtime on the days it works best. Both of those are ten-minute fixes that nobody is making.
What is Apple Search Ads?
Apple Search Ads places your app at the top of App Store search results for the words you bid on. You pay per tap, you compete against everyone else bidding on the same term, and the whole thing lives or dies on two numbers: what a tap costs you and how often a tap becomes an install. The account is small enough that a founder can run it and fiddly enough that most founders set it up once, watch it spend, and stop looking.
An Apple Ads agent is the looking. It reads the campaigns you are running, the keywords inside them and the search terms that actually triggered a tap, then proposes the specific moves worth making: lower this bid, raise that budget, add this keyword because people are already finding you through it, pause that one because it has spent and never installed. It never creates a campaign on its own and never spends on its own: campaigns start in a chat, where each one waits as a proposal and Kwern creates it when you publish it, and after that the agent writes every change down and waits.
What it leaves you
Four kinds of change, each one a single number with the old value, the new value and the reason beside it.
The skills it runs
A run may activate these and nothing else. Every one of them is open: read the file before you turn the agent on.
What the AI CMO market offers an ad account
These are pages on those companies' own sites on the day shown, and they are about the market rather than about Apple Search Ads. Kwern publishes no audience or benchmark figure for Apple Ads, because we have not measured one.
Kwern against the alternatives
| What is compared | Kwern | AI CMO suites | Point tools | An agency | Doing it yourself |
|---|---|---|---|---|---|
| Keeping a change from running away with the budget | Every run sees the monthly budget you set next to what the month has spent, a proposal that would go past it says so, and nothing moves until you approve it. | Of the ten AI CMO products whose public sites we read, none connects to an Apple Ads account at all. | A rules engine does exactly what you configured, including the thing you configured wrong. | A retainer, plus a percentage of the spend they are recommending. | A slider you moved at eleven at night and forgot about. |
| Finding the keyword that is wasting money | Reads the campaigns, the keywords and the search terms behind them, and brings back the ones that are spending without installing. | Not offered. | An alert when a number crosses a line you picked in advance. | A monthly call, and a spreadsheet a fortnight old. | The search terms report, if you remember it exists. |
| Deciding the new number | Says the new number, the old number and the reason, so you are approving an argument rather than a nudge. | Not offered. | Whatever the rule says, with no reason attached. | Their judgement, on a call, next week. | A guess, then another guess a fortnight later. |
| Who says yes before it goes out | One feed. Approve, edit or reject each draft; nothing is published or spent until you do. | Usually a dashboard, sometimes autopilot with no stop. | Per tool, in whatever queue that tool keeps. | A shared document, and a reply a day later. | You wrote it, so you approved it. |
| What it costs a month | From $29 a month, every agent in every plan. | $20 to $1,000 a month, and $5,000 for a done-for-you tier. | One subscription per channel, each with its own seat. | A monthly retainer, agreed before anything ships. | Nothing, and it costs you the evenings. |
| Who pays for the model | Your own key. Across the 11 models Kwern vets, input runs $0.10 to $10 per million tokens, billed to you by the provider. | Credits you buy from them; the markup is never itemised. | Theirs, folded into the subscription. | Inside the retainer, at whatever margin they keep. | Your own key, at the provider's price. |
RiseMore, the cheapest
- www.risemore.app/pricing
MarketOwl, the dearest
- marketowl.ai/pricing
This Agent runs about 4 times a month. The tokens those runs spend are billed to you by your own provider: $0.10 per million in on gpt-6-luna, $10 on gpt-6-astra. Kwern never resells a token and never marks one up.
Three plans, every agent in each
Your model key, your accounts, your approval on every post. The plan decides how many products you run.
Questions about the Apple Ads Agent
Where to go next
Someone is asking for what you built today.
On Reddit, on X, in ChatGPT's answers. Kwern finds them every morning and drafts the reply in your voice; you decide what goes out.