Every skill Kwern runs, open to read

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,…

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.

When the user wants to set up, improve, or audit analytics tracking and measurement.

When the user wants to audit or optimize an App Store or Google Play listing.

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an…

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or…

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.

Write and run B2B cold outbound that gets replies, from cold emails and follow-ups to sending setup, LinkedIn,…

Build and leverage online communities to drive product growth and brand loyalty.

When the user wants to research, profile, or analyze competitors from their URLs.

When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use.

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content.

When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages,…

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage,…

When the user wants to conduct, analyze, or synthesize customer research.

When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for…

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email…

When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows,…

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or…

When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product…

When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and…

When the user wants to plan a product launch, feature announcement, or release strategy.

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation.

When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by…

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product.

When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a…

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.

When the user wants to apply psychological principles, mental models, or behavioral science to marketing.

When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing,…

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes.

When the user wants help with pricing decisions, packaging, or monetization strategy.

When the user wants to create or update their product marketing context document.

When the user wants to create SEO-driven pages at scale using templates and data.

When the user wants to find, qualify, and build a list of prospects to reach out to, across B2B SaaS, general B2B, or…

When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy…

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts.

When the user wants to add, fix, or optimize schema markup and structured data on their site.

When the user wants to audit, review, or diagnose SEO issues on their site.

When the user wants to optimize signup, registration, account creation, or trial activation flows.

When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal…

When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned…

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,…

Brief and evaluate an app Product's App Store icon for tap-through in search and browse.

Storyboard an app Product's App Store preview video — the 15–30 s autoplay clip in search and on the product page —…

Diagnose an App Review rejection from the message the User pastes, map it to the guideline, plan the fix, and draft the…

Prepare an app Product for App Store editorial featuring — readiness checklist, nomination pitch and a timing calendar.

Start or tune an app Product's Apple Ads — create the Brand / Category / Competitor / Discovery campaigns from a…

Recommend the App Store primary and secondary category for an app Product, scoring truth fit, competitive density,…

The endpoint digest of every Connector Kwern reaches through a passthrough tool rather than a named one — Search…

Plan an app Product's Custom Product Pages — one brief per audience with the ad groups it serves, screenshot plan and…

Create a Product's Google Ads Search campaigns from a monthly budget, audit its connected account and propose budget,…

Plan an app Product's App Store In-App Events — one brief per event (name, descriptions, badge, dates, purpose) plus…

Write an app Product's App Store metadata for its priority storefronts — title, subtitle, keywords field, description…

Rewrite an app Product's App Store metadata — title, subtitle, keywords field, description, promotional text.

Distil a Product's daily Run notes, the Proposals the User edited or rejected and the Connector snapshots into its…

Keep a Product's Foundation doc true to its source repository.

Design when and to whom an app Product asks for a rating so the volume of 4–5 star ratings rises.

Analyze an app Product's App Store reviews into themes and draft replies as "Reply to review" Proposals.

Plan an app Product's App Store screenshot set — per-slot message, caption copy, order, device sizes — plus A/B…

Build an app Product's seasonal calendar and, per moment, the keyword, promotional text and screenshot changes with…

Audit an app Product's subscription lifecycle — trial, conversion, renewal, churn, win-back — against benchmarks and…

Audit the path from an app Product's website to its App Store listing and recommend the handoff — Smart App Banner,…

When you want to pressure-test a potential new business, product, or side project against the serial-founder filter.

When you have a decision to make and want a structured workflow that picks the load-bearing questions, walks through…

When you want multi-source, multi-step research on a topic — competitor research before a sales call, market research…

Gary Vaynerchuk's jab-jab-jab-right-hook framework applied to a personal portfolio rotation on X and LinkedIn.

When you want multiple expert perspectives on a founder/operator question — a simulated board of advisors (Jason Fried,…

When a solution seems impossible and the path forward is blocked.