Skip to the content

Google Ads

Google Ads is the second connector where approving costs money, and it works the way Apple Ads does: start campaigns from a chat, read the last 30 days, propose against the monthly budget, wait.

What Kwern reads

30 days of campaigns

30 days of campaigns and ad groups with their impressions, clicks, spend and conversions.

The keywords and their bids

The keywords of the manual-bidding campaigns, with their match type, status and bid.

The search terms

The search terms that actually triggered an ad.

Kept day by day

impressions, clicks, spend, conversions. Every day ever seen is kept and never windowed, so a range you ask for a year from now still answers.

What Kwern can change, once you approve

A bid, a budget, a target, a keyword

A bid, a daily budget, a CPA or ROAS target, a pause, a negative keyword or a keyword addition, applied on approval.

How the connection is made

Connecting the account

A Google authorization of its own, separate from Search Console and Analytics so revoking one leaves the others working.

Binding it to a product

A Google Ads customer account, and optionally the campaigns in scope.

What Kwern never does

New campaigns start in a chat

The agent never creates a campaign or an ad group. A chat proposes each campaign whole, and it is created, switched on, only when you publish it.

Only the scope you set

A campaign outside the scope you set is refused.

One query per question

Kwern's daily Google Ads quota is shared by every Kwern account, so a run reads what the question needs in one query rather than paging through the account.

Questions

The agents that use it

These agents cannot run without it. Without the connection each one says what to connect and does not run.

Someone is asking for what you built today.

On Reddit, on X, in ChatGPT's answers. Kwern finds them every morning and drafts the reply in your voice; you decide what goes out.