Writer Agent
Most product blogs stop at the second post. This agent writes the next one, every time, from a roadmap Kwern keeps for your site: 800 to 2,000 words in your own voice, with the title, the slug, the target keyword and the meta description already filled in. It proposes. You publish.
Kwern gathers what it needs itself
The blog with two posts on it
There are two posts on the blog. One is the launch announcement and one is from the week you had flu and felt guilty. You know what the next six articles should be, roughly, and you have known for four months. The problem was never the ideas. It is that writing 1,500 good words takes an afternoon you do not have, and the afternoon you do have goes on the thing that breaks.
What is content marketing?
Content marketing is earning a reader's attention with something useful instead of buying it. For a product with a website that usually means a blog: a set of pages that answer the questions people type before they are ready to buy anything, so that when they are ready, they already know your name. It works slowly and it compounds, which is exactly the wrong shape for a person who has a product to ship this week.
A writing agent is the part that does not compound: the sitting down. It keeps a roadmap of what the site should cover, takes the next entry, and writes the article to the brief that entry carries. What it hands you is a finished draft with its own title, slug, target keyword and meta description, not an outline you still have to turn into prose. You read it, you change what is wrong, you publish it. The judgement stays yours and the typing stops being yours.
What it leaves you
One thing: a finished article, in Markdown, with the front matter a blog needs.
The skills it runs
A run may activate these and nothing else. Every one of them is open: read the file before you turn the agent on.
What a writing agent produces elsewhere
These come from those companies' own pages and sitemaps, read on the day shown. Kwern publishes no audience figure for blogs, because we have not measured one.
Kwern against the alternatives
| What is compared | Kwern | AI CMO suites | Point tools | An agency | Doing it yourself |
|---|---|---|---|---|---|
| How much it publishes | As many as the weekly cap you set. The Loop stops when the cap is reached, and plans the next articles when the roadmap runs out. | Volume is the product: RankSpot advertises up to 30 articles a month, Gentura 10 or more. | As many as you paste prompts for, with nobody counting. | Four posts a month, because that is what the retainer bought. | Whatever you had time for, which was two posts in March. |
| Deciding what to write about | A content roadmap Kwern keeps for the product, built from the queries Search Console says you nearly rank for and the prompts the visibility probe says you lose. | A keyword the tool picked, usually the one with the most volume. | You decide. That is the whole job you were trying to avoid. | A keyword list agreed in the kick-off call and never revisited. | The thing you happened to be annoyed about on Sunday. |
| Writing the article | 800 to 2,000 words in your brand voice, in one of six article types, with the title, slug, target keyword, meta description and an image prompt filled in. | House style, the same one every customer gets. | A blank box and a prompt you rewrite every time. | A writer who read your home page once. | You, at eleven at night, in the voice of somebody who wants to go to bed. |
| Who says yes before it goes out | One feed. Approve, edit or reject each draft; nothing is published or spent until you do. | Usually a dashboard, sometimes autopilot with no stop. | Per tool, in whatever queue that tool keeps. | A shared document, and a reply a day later. | You wrote it, so you approved it. |
| What it costs a month | From $29 a month, every agent in every plan. | $20 to $1,000 a month, and $5,000 for a done-for-you tier. | One subscription per channel, each with its own seat. | A monthly retainer, agreed before anything ships. | Nothing, and it costs you the evenings. |
| Who pays for the model | Your own key. Across the 11 models Kwern vets, input runs $0.10 to $10 per million tokens, billed to you by the provider. | Credits you buy from them; the markup is never itemised. | Theirs, folded into the subscription. | Inside the retainer, at whatever margin they keep. | Your own key, at the provider's price. |
RiseMore, the cheapest
- www.risemore.app/pricing
MarketOwl, the dearest
- marketowl.ai/pricing
This Agent runs about 13 times a month. The tokens those runs spend are billed to you by your own provider: $0.10 per million in on gpt-6-luna, $10 on gpt-6-astra. Kwern never resells a token and never marks one up.
Three plans, every agent in each
Your model key, your accounts, your approval on every post. The plan decides how many products you run.
Questions about the Writer Agent
Where to go next
Someone is asking for what you built today.
On Reddit, on X, in ChatGPT's answers. Kwern finds them every morning and drafts the reply in your voice; you decide what goes out.