Competitors Agent
Your competitors changed their pricing page in March and you found out in July, from a customer. This agent reads their public pages every week, compares them with the versions it kept, and writes you one digest of the changes that actually matter. It runs as a weekly Loop and it proposes nothing, because knowing is not the same as acting.
Kwern gathers what it needs itself
You hear it from a customer, months late
You find out that a competitor dropped their price when a customer asks you to match it. You find out they shipped the feature you were building when it turns up in a comparison post. The information was public the whole time, sitting on a pricing page you could have read. Nobody has the discipline to read six pricing pages every Monday, and the weeks you do read them are the weeks nothing changed.
What is competitive intelligence?
Competitive intelligence is knowing what the people you are compared to are doing, early enough to do something about it. For a product with a website, most of it is public: the pricing page, the home page, the feature list, the changelog. The information is free. What it costs is the habit of going back every week and reading closely enough to spot that the middle plan quietly went from $29 to $39, which nobody announces.
A competitor agent keeps that habit for you. It stores what each competitor's pages said last week, reads them again this week, and compares. Then it does the part a diff tool cannot: it throws away the noise. A moved button, a new testimonial and a rotated hero image are not news. A new plan, a price change, a repositioned home page or a shipped feature are, and those are what the digest carries, each one with a line on what it means for you.
What it leaves you
No proposals. One digest a week, saved to the product, and the Writer's source when it writes a comparison.
The skills it runs
A run may activate these and nothing else. Every one of them is open: read the file before you turn the agent on.
What competitor watching costs elsewhere
Two figures rather than three: of the ten AI CMO products whose public sites we read, only these two sell competitor watching at all, so there is no third price to quote. Kwern publishes no audience figure for this channel, because we have not measured one.
Kwern against the alternatives
| What is compared | Kwern | AI CMO suites | Point tools | An agency | Doing it yourself |
|---|---|---|---|---|---|
| Deciding what counts as a change | A new price, a new plan, a repositioned home page or a shipped feature. A reworded button is not worth your week and does not appear. | A feed of page changes, ranked by how much text moved. | Every diff, including the tracking script and the copyright year. | Whatever the analyst thought was interesting that month. | Everything looks like a change when you only look twice a year. |
| Noticing it at all | Kwern re-reads the competitor pages every week and compares each one with the version it stored last week, so a change is caught in seven days at the worst. | A dashboard you have to remember to open. | An email that says a page changed, with no idea what changed. | A quarterly deck, delivered six weeks after the quarter. | You notice when a customer mentions it in a support email. |
| Saying what it means | One digest, competitor by competitor, each change with what it means for your product and what to do about it. A week where nothing moved leaves no digest at all. | A summary of the page, which is not the same as a read on it. | Nothing. A diff tool does not have an opinion. | Three pages of context and one recommendation you already had. | A note in Apple Notes that says look at this, from May. |
| Who says yes before it goes out | One feed. Approve, edit or reject each draft; nothing is published or spent until you do. | Usually a dashboard, sometimes autopilot with no stop. | Per tool, in whatever queue that tool keeps. | A shared document, and a reply a day later. | You wrote it, so you approved it. |
| What it costs a month | From $29 a month, every agent in every plan. | $20 to $1,000 a month, and $5,000 for a done-for-you tier. | One subscription per channel, each with its own seat. | A monthly retainer, agreed before anything ships. | Nothing, and it costs you the evenings. |
| Who pays for the model | Your own key. Across the 11 models Kwern vets, input runs $0.10 to $10 per million tokens, billed to you by the provider. | Credits you buy from them; the markup is never itemised. | Theirs, folded into the subscription. | Inside the retainer, at whatever margin they keep. | Your own key, at the provider's price. |
RiseMore, the cheapest
- www.risemore.app/pricing
MarketOwl, the dearest
- marketowl.ai/pricing
This Agent runs about 4 times a month. The tokens those runs spend are billed to you by your own provider: $0.10 per million in on gpt-6-luna, $10 on gpt-6-astra. Kwern never resells a token and never marks one up.
Three plans, every agent in each
Your model key, your accounts, your approval on every post. The plan decides how many products you run.
Questions about the Competitors Agent
Where to go next
Someone is asking for what you built today.
On Reddit, on X, in ChatGPT's answers. Kwern finds them every morning and drafts the reply in your voice; you decide what goes out.