When does Kwern reach for jab-hook?

Gary Vaynerchuk's jab-jab-jab-right-hook framework applied to a personal portfolio rotation on X and LinkedIn. That sentence is the skill's own description, which is what a model reads to decide whether to use it; the rest of the file is on this page.

Which Kwern agents run jab-hook?

The X posts and LinkedIn agents run it. For X posts and LinkedIn it is the entry skill: the first thing read when the loop starts.

Do I have to sign up to read the file?

No. The whole file is on this page, and the raw Markdown is at https://kwern.app/skills/jab-hook.md. Nothing here is behind a sign-up.

Can I use jab-hook outside Kwern?

Yes. jab-hook comes from Corey Haines' makerskills under the MIT licence. Copy it into .claude/skills/jab-hook/SKILL.md and anything that reads Agent Skills will run it.

What does Kwern add that the file alone does not?

The data and the cadence. A skill file is a method; Kwern runs it against your foundation doc and your connected accounts, on a fixed cadence, and leaves what it wrote in an approval feed. The file is the method, the agent is the method with your numbers in it.

jab-hook

Gary Vaynerchuk's jab-jab-jab-right-hook framework applied to a personal portfolio rotation on X and LinkedIn.

From Corey Haines' makerskills, MIT, pinned at cc31579. Updated 2026-10-08.

The file, as Kwern runs it

Nothing below is rewritten or cut. The description a model routes on comes first, then the file itself. The whole thing, frontmatter included, is at /skills/jab-hook.md.

description

Gary Vaynerchuk's jab-jab-jab-right-hook framework applied to a personal portfolio rotation on X and LinkedIn. Jabs = build-in-public + educational (value). Hooks = promo (the ask). Each property in the user's configured portfolio (see `~/.config/makerskills/jab-hook/properties.yaml`) gets a hook at least once every ~3 weeks; jabs fill the rest. Drafts go into the user's Typefully workspace via MCP. Modes — plan (7-day plan), pick-next (single post), audit (coverage report), draft (specific post). Triggers on "/jab-hook," "what should I post," "plan my socials," "next promo," "next jab," "next hook," "social rotation," "promote [property]," "BIP post," "audit my socials," "what haven't I posted about."

Gary Vaynerchuk's framework applied to your configured portfolio: keep the feed mostly jabs (value — BIP + educational) so the hooks (promo) earn attention when they land. Drafts to your personal Typefully workspace.

One-time setup: see references/properties.md and references/typefully-config.md to configure your real portfolio + workspace. Personal config lives in ${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/.

Mental model

N rotation slots (configured in ~/.config/makerskills/jab-hook/properties.yaml): one per property you want to promote on rotation
~2 promo posts/week → each property cycles every ~3 weeks at equal weight
Non-promo days: 50/50 build-in-public vs educational
Target weekly rhythm: ~2 promo + ~2–3 BIP + ~2–3 educational
Platforms: X + LinkedIn via your personal Typefully workspace

Step 1 — Pick the mode

Detect from the trigger:

User says	Mode
"plan my socials," "next week's posts"	plan
"what should I post," "next promo," "pick next"	pick-next
"audit my socials," "what's overdue," "what haven't I posted about"	audit
"draft a promo for X," "BIP post about Y," "educational about Z"	draft

If ambiguous, confirm.

Step 2 — Load context

Read references/properties.md — the 6 rotation slots and angle ideas
Read references/voice.md — the user's voice rules per platform
Read references/content-types.md — templates for promo / BIP / educational
Pull recent posts from your personal Typefully workspace:
- First run: call the Typefully MCP server's list-social-sets tool and ask which social set is your personal (X + LinkedIn). Save the ID to ${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/typefully.yaml for future runs (schema in references/typefully-config.example.yaml — never save it inside the skill folder; upgrades wipe it).
- Call its list-drafts tool, filtered to the last 30 days
- Classify each as promo / BIP / educational by content
Compute days since last promo for each of the 6 slots

Step 3 — Mode logic

plan (7-day plan)

Slot the 1–2 most overdue properties as promo posts
Fill remaining 5 days with alternating BIP and educational (50/50)
Output as a table: Day | Type | Property/Topic | Hook | Draft summary
Don't stack two promo on consecutive days
After the user approves the plan, offer to draft each one in sequence

pick-next

Identify the most overdue property
If most overdue < 14 days, suggest a BIP or educational instead (whichever is less recent)
Draft 1 post; ask before syndicating

audit

Report: days since last promo per property, ordered by most overdue
Flag any property >21 days as overdue
Suggest the next 1–2 moves

draft

Skip rotation logic — draft the requested post
Use the right content-type template

Step 4 — Draft

Follow references/voice.md and references/content-types.md. Default: single post, one per platform (X version + LinkedIn version). Thread only if the second post earns its place.

Link placement (load-bearing): never put a URL in the body. Default is no link at all — let curiosity drive the click. When a link is needed, draft it as a first comment for LinkedIn (Typefully supports auto-comment) or a reply for X. The body always stands alone.

Optional: inspiration scan

For promo and educational posts, optionally scan inspiration accounts (references/inspiration.md) before drafting:

Pick 1–2 accounts whose audience overlaps with the property
Pull recent posts (agent-browser if it works on LinkedIn; otherwise ask the user to paste examples or fall back to their X/newsletter)
Extract structural patterns: hook openers, post length, line-break rhythm, CTA styles
Apply ONE pattern to the user's voice — never mimic phrasing
Log new patterns in ${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/patterns.local.md (create if missing) so they accumulate — references/patterns.md documents the starter patterns and stays read-only

Skip inspiration scan when the user says "just draft it" or when iterating on an existing post.

Step 5 — Syndicate to Typefully

Ask: "Push to Typefully now? (X + LinkedIn, your personal workspace)"

If yes:

Read social set ID from ${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/typefully.yaml (setup notes in references/typefully-config.md)
Call the Typefully create-draft tool once for X, once for LinkedIn (or once with both platforms if the social set spans both)
If the draft has a first-comment link, configure Typefully to add it automatically (LinkedIn auto-comment / X reply). If the MCP doesn't support auto-comment for one of the platforms, surface the comment text so the user can paste it after publishing.
Default to draft state (not scheduled) — the user reviews in Typefully UI before sending
Return the Typefully draft URLs

Composes with

paste — clean output for pasting into Typefully / LinkedIn / X manually if the MCP path doesn't fit
social-fetch — pull inspiration-account posts for structural analysis (replaces inline agent-browser)
second-brain — the Content Ideas wiki page hoppers hooks, frameworks, stories; /jab-hook drafts pull candidates from there
deep-research — when a promo needs a stat or citation the draft doesn't have yet
marketingskills:social — generic social frameworks, useful when teaching strategy vs shipping your own posts
marketingskills:copywriting — for hook / headline ideation when stuck

Notes on quality

1 promo per week per property is the floor, not the ceiling. Rotation compounds when it's predictable — 4 properties × 1 promo/week = 4 promo weeks/month. Educational + BIP + community fill the rest.
Never mimic phrasing from inspiration accounts. Extract structure (hook opener type, line-break rhythm, CTA style) and apply to your own voice. Voice is the moat; copying phrasing destroys it.
Links belong in first comments, not the body for LinkedIn + X. Documented in feedback_social_link_placement.md in your memory store (see below). Body posts with inline URLs get algorithm-suppressed on both platforms.
Draft state, not scheduled state. Every Typefully push defaults to draft — human review in the Typefully UI before publish is non-negotiable. Automated scheduling of unreviewed drafts has repeatedly produced posts the user regrets.
Reader-perspective framing. "You'll know X" not "we'll teach you X." "What you're guaranteed" not "what we'd guarantee."
Voice.local.md overrides the shipped voice.md. Personal voice rules never live in the public repo — always in ${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/jab-hook/voice.local.md.
Cadence cap: 2 posts/day per platform, per account. More than that degrades reach + reads as spam.

Memory references

Your memory store is your agent's persistent memory if it has one (Claude Code's memory directory, for example), otherwise ${MAKERSKILLS_MEMORY:-${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/memory}/.

feedback_promo_voice.md in your memory store (if present) — conviction-coded CTAs + reader-perspective framing
feedback_social_cadence.md in your memory store (if present) — cadence cap (e.g., 2 posts/day per platform)

What it discloses

The Skill reads these files only when it needs them, so the model spends nothing on them the rest of the time.

From your accounts to a proposal

01
Connect what it reads
Give the X posts agent the accounts it works on. Kwern never asks for a password, and an agent missing a connection says so instead of guessing.
02
The loop runs every 3 days
Before it writes a word it reads the foundation doc, which holds the positioning, the audience and the voice, and whatever its connectors return that day.
03
The jab-hook skill runs
The agent activates it when the run calls for it, and what the model then reads is the file on this page, word for word.
04
A proposal waits for you
Nothing is published and nothing is spent until you approve it. Approve and Kwern posts it where it holds the keys; where it does not, it hands you the text and the link.

The file, the agency, and the agent

	On your own	An agency	Kwern
The method	Whatever you remember to do that week	Theirs, and you never get to read it	This file, open on this page
Who runs it	You, when there is time	An account manager, between other accounts	The X posts agent, every 3 days
What it reads	What you can pull by hand	What you remembered to send them	Your connected accounts and your foundation doc
What comes out	A draft, sometimes	A deck, and a report at the end of the month	A proposal you approve or throw away
What it costs	Your evenings	A retainer	One subscription, and the model on your own key

Questions about jab-hook

Suite: makerskills
Author: Corey Haines
Licence: MIT
Updated: 2026-10-08
Commit: cc31579
Source repo: coreyhaines31/makerskills

Install it in Claude Code:

# Claude Code, in the project you want it in
mkdir -p .claude/skills/jab-hook && curl -o .claude/skills/jab-hook/SKILL.md https://kwern.app/skills/jab-hook.md

# or just read it
curl https://kwern.app/skills/jab-hook.md

Raw SKILL.md